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LAS VEGAS – White goods found common ground with brown goods at Haier America’s International CES booth here earlier this month, where the company introduced an extensive 2012 kitchen appliance line.
Among the new entries were four tall-tub dishwashers featuring dualpump, triple-filtration technology and 2012 Energy Star certification. Their stainless-steel interiors and sanitizing rinse are designed to eliminate 99.99 percent of food soil bacteria, the company said, and offer a Smart cycle that uses soilsensing technology to determine the optimal cycle time required, saving water and energy to reduce utility costs.
The dishwashers, whose suggested retails range from $429 to $799, also offer a SteamRite technology that helps loosen baked-on soils for superior cleaning results.
In refrigeration, the company introduced three under-counter built-in models including a stainless-steel refrigerator ($1,599) with 4.31 cubic feet of capacity, two refrigeration drawers, electronic temperature controls and an easy-to-clean touch control panel. Joining it were a 150-can capacity beverage center ($899) with a double-paned glass door, stainless-steel doorframe and three glass shelves, and a 48-bottle capacity wine cooler ($999) with an anti-UV glass door, stainless-steel doorframe, five glide-out wine racks and dual temperature zones.
In cooking, Haier is offering a 30-inch induction cooktop, a 30- inch electric double wall oven with 8.6 cubic feet of total capacity, two 30-inch freestanding ranges in gas and electric versions, and a 30-inch warming draw, all of which will ship in the fourth quarter.
“2012 will see a redesign of some of our core product line and an expanded assortment to be able to provide a full kitchen suite,” noted Bob Cunningham, executive VP of Haier America’s white-goods group. He added that “CES provides Haier with a global stage to showcase the breadth of our product assortment and highlight key emerging technologies that we are bringing to market around the world.”
The latter include the company’s Smart Life Internetconnected refrigerators, washers and air conditioners that allow users to monitor and control their status and power levels via smart phones, tablets, PCs and TVs.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.