Samsung Seeks Majap Supremacy

By Editors of TWICE On Sep 23 2010 - 1:00pm




SEOUL, SOUTH KOREA – Samsung said it is aiming to surpass No. 1 majap maker Whirlpool in global sales by 2013. The company is already closing the gap in refrigeration, where Samsung is in second place behind Whirlpool, appliance VP Hong Chang-Wan said. According to a report in India’s The Economic Times, Hong said Samsung would achieve its goals through “continuous research and technology innovation.”

Hong made the remarks during a press conference here to introduce a new refrigerator model. He added that the company’s majap business is expected to turn a profit this quarter following priorquarter loss, and that a slowdown is expected in the back-half of the year due to a still-uncertain U.S. economy.

Lowe's Launching 'Energy Centers' Nationwide
MOORESVILLE, N.C.
– No. 2 home-improvement chain Lowe’s is rolling out its Energy Center display concept nationwide. Launched last December in 21 California stores, the Centers carry products that measure, reduce and generate energy to help consumers better manage their power consumption. Items include The Kill A Watt EZ by P3 International ($34.97), which measures the cost of operation for major appliances. Consumers can plug their white goods into the device, which plugs into the wall outlet and accurately displays projected costs by week, month or year. Select Centers also sell Westinghouse Solar’s 180-watt AC solar panels ($893 per panel), winner of a 2009 Popular Mechanics Breakthrough Product Award.

Target Targets GE Microwaves
MINNEAPOLIS
– Target has begun carrying three GE microwave oven models under the GE and step-up GE Profile brands. The Profile product is a 2.2-cubic-foot, stainless-steel countertop unit with inverter controls and a warming oven. The two GE models include a 1.1-cubic-foot Target exclusive featuring a “MyPyramid” 12-option button preset to cook vegetables, and a 1.3-cubic-foot stainless-steel countertop oven with bold style features including a sleek, contoured handle and tactile buttons and dial controls.

Miele Lauded For Built-To-Last Majaps
NEW YORK
– Premium appliance manufacturer Miele was recognized by the 2010 Innovative Green Design Award (IGDA) panel for its products’ reliability and durability. The honor was presented by New York House magazine at the recent GreenBuildingsNY conference here, where a panel of independent judges recognized select brands for leveraging green business practices and developing sustainable innovations.

The German majap maker was awarded special distinction in the category of “Reliability and Lifespan” for three models including the G 2002 dishwasher, super large-capacity washer/tumble dryer, and the Independence-series bottom-mount refrigerator.

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