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Samsung Seeks Majap Supremacy

SEOUL, SOUTH KOREA

– Samsung said it is
aiming to surpass No. 1 majap maker Whirlpool in
global sales by 2013. The company is already closing
the gap in refrigeration, where Samsung is in
second place behind Whirlpool, appliance VP Hong
Chang-Wan said. According to a report in India’s
The Economic Times, Hong said Samsung would
achieve its goals through “continuous research and
technology innovation.”

Hong made the remarks during a press conference
here to introduce a new refrigerator model.
He added that the company’s majap business is
expected to turn a profit this quarter following priorquarter
loss, and that a slowdown is expected in
the back-half of the year due to a still-uncertain U.S.
economy.

Lowe’s Launching ‘Energy
Centers’ Nationwide

MOORESVILLE, N.C.

– No. 2 home-improvement
chain Lowe’s is rolling out its Energy Center
display concept nationwide. Launched last
December in 21 California stores, the Centers
carry products that measure, reduce and generate
energy to help consumers better manage
their power consumption. Items include The Kill
A Watt EZ by P3 International ($34.97), which
measures the cost of operation for major appliances.
Consumers can plug their white goods
into the device, which plugs into the wall outlet
and accurately displays projected costs by week,
month or year. Select Centers also sell Westinghouse
Solar’s 180-watt AC solar panels ($893
per panel), winner of a 2009 Popular Mechanics
Breakthrough Product Award.

Target Targets
GE Microwaves

MINNEAPOLIS

– Target has begun carrying
three GE microwave oven models under the GE
and step-up GE Profile brands. The Profile product
is a 2.2-cubic-foot, stainless-steel countertop
unit with inverter controls and a warming oven. The
two GE models include a 1.1-cubic-foot Target exclusive
featuring a “MyPyramid” 12-option button
preset to cook vegetables, and a 1.3-cubic-foot
stainless-steel countertop oven with bold style features
including a sleek, contoured handle and tactile
buttons and dial controls.

Miele Lauded For
Built-To-Last Majaps

NEW YORK

– Premium appliance manufacturer
Miele was recognized by the 2010 Innovative Green
Design Award (IGDA) panel for its products’ reliability
and durability. The honor was presented by New
York House magazine at the recent GreenBuildingsNY
conference here, where a panel of independent judges
recognized select brands for leveraging green business
practices and developing sustainable innovations.

The German majap maker was awarded special
distinction in the category of “Reliability and Lifespan”
for three models including the G 2002 dishwasher,
super large-capacity washer/tumble dryer, and the
Independence-series bottom-mount refrigerator.

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