Print

EMail

Best Buy Championed Washer In Print

Alan Wolf On Jul 26 2004 - 6:00am

When it came to waving the LG laundry flag in print, Best Buy's circulars devoted the lion's share of the ink.

According to data from Beyen Corp., an international market research firm, Best Buy advertised the top-selling WM1832C front-load washer 1,177 times between June 2003 and May 2004, representing 83 percent of all ads which ran for the machine.

When it came to ad placement, however, Best Buy tied with H.H. Gregg at 24 back covers apiece.

Pricing for the unit remained fairly consistent at the suggested retail of $899, although Fry's broke ranks with sale prices of $674 and $849, with the latter matched by P.C. Richard & Son.

LG Electronics WM1832C Ad Frequency By Retailer

Retailer	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb	Mar	Apr	May	Grand Total
	2003							2004
Best Buy	1	144	143	69	71	224	64	68	138	130	68	57	1,177
PC Richard & Son	4	9	40	3	6	19	7	12	18	2	8	28	156
H.H.Gregg			15							8		10	33
Fry's Electronics	3	5	1	2	1	1	7	2		2	2	6	32
American		2		2	2	4						5	15
Conn's	6												6
Southeast Steel								1		1		1	3
Ra-lin Discount							1						1
Grand Total	14	160	199	76	80	248	79	83	156	143	78	107	1,423
Source: Beyen Corp. ©TWICE 2004