One year into the SureBright warranty program, the premium audio brand saw product protection attach rates reach up to 31%, significantly exceeding initial projections
NEW YORK — Sept. 16, 2026 — SureBright, a product protection platform helped legacy audio brand Sennheiser reduce category returns by 26% year-over-year while increasing Average Order Value (AOV) by nearly 2% during the first full year of its warranty protection program.
Across high-volume orders on its direct-to-consumer (D2C) storefront, Sennheiser further increased its premium AOV, driving direct margin expansion per order with zero inventory overhead. During the same 12-month period, product protection attach rates consistently reached 28% to 31%, significantly outperforming the projection of 20% to 21%.
Beyond the bottom-line impact, the results highlight how modern product protection is enhancing the overall ownership experience for consumer electronics.
Contemporary wireless devices combine high-value acoustic engineering with micro-lithium batteries and digital components, making them inherently more complex than traditional wired equipment. That complexity creates distinct post-warranty considerations for consumers.
“In consumer electronics, things break, and warranty expiration creates anxiety, especially when you’re spending four, five, six hundred, or over $1,000 on headphones,” shared Jared Toops, Head of Ecommerce, Americas at Sennheiser Consumer Hearing.
To address this post-purchase anxiety, SureBright helped Sennheiser integrate protection seamlessly across its Shopify storefront and other key customer touchpoints:
- Inbound sales support: Phone agents helping customers choose products could add up to five years of extended protection directly to Shopify draft orders during sales calls.
- Post-purchase triggers: Automated communications triggered by 3PL delivery scans could allow shoppers to evaluate and add coverage right after their package arrives.
Sennheiser evaluated protection partners for nearly a year before selecting SureBright, drawn to its native Shopify integration, end-to-end claims handling, and credibility among leading industry buying groups such as ProSource.
Within a week of onboarding, SureBright equipped Sennheiser’s frontline support staff with comprehensive resource kits to answer customer questions, while managing claims administration independently. This allowed the brand to extend protection without adding operational complexity to its support teams.
“Modern commerce is evolving toward long-term product stewardship,” said Manish Chauhan, CEO, SureBright. “SureBright’s efforts with Sennheiser prove that embedding protection directly into the ownership journey accelerates high-margin revenue and eliminates post-purchase friction at scale.”
Above all, Sennheiser’s results reinstate the shift rapidly transforming high-value e-commerce, embedded product protection is now a proven driver of incremental revenue and customer trust, backed by a fully managed claims infrastructure that eliminates operational lift.
About SureBright
SureBright is the preferred product protection platform used by more than 500 brands- from independent merchants to enterprise retailers- across the U.S. and Canada. The platform lets merchants launch warranty and shipping insurance programs in as little as 10 minutes, online or in-store, with zero upfront cost. SureBright integrates with Shopify, WooCommerce, and 10+ other major e-commerce and POS platforms, plus custom-built environments, and handles all claims, compliance, and financial risk. Learn more at www.surebright.com.
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