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Shuv To Deliver Ring Forward Songs and Tones Featuring Sony Music

For the First Time Ever, Shuv App Allows Callers to Choose the Ringtone that a Recipient Will Hear;

Partnership with Sony Music Entertainment Delivers Thousands of Songs

New York, NY and Mesa, AZ – Since the introduction of the cell phone, the choice of ringtone has always been in the hands of the person being called – until today. Now, with the release of Shuv, developed by Pink Stone LLC and Appetizer Mobile, callers can choose the “ring forward tone” that the recipient will hear.  The patented Ring ForwardTM technology allows you to call or send a picture to any other Shuv user with a tone or custom personal recording of your choosing, on a free, unlimited, worldwide basis (subject to any applicable carrier data charges).  This first of its kind, free iOS and Android app allows users to “set the tone” for a conversation like never before.

Shuv for iOS can be downloaded at:

Shuv for Android can be download at:

Shuv is also announcing a relationship with Sony Music Entertainment that will provide thousands of songs from hundreds of Sony Music artists to an upgraded version of the platform.  More information on Sony Music artists is available at  Access to Shuv’s library of songs from Sony Music will be available for $1.99 per month.

In addition, the Shuv library also features hundreds of fun sounds and tones including “Happy Birthday,” “Angry Cat,” “Evil Laugh,” “Booty Call” and more.  A user can also “Shuv” his or her own personal voice recording.  And with privacy a major consumer focus, Shuv has chosen to use advanced encryption technology to allow users to communicate with complete privacy and security.

“The introduction of Shuv represents the first major advancement in the ringtone industry in years,” said Chris Warnack, Founder and CEO of Pink Stone LLC, the creative force behind the innovative Shuv technology. “Shuv empowers a caller to be as creative as they want to be when setting a ringtone to accompany a call or a picture, and with the incredible content from Sony Music, the choice of ringtones is truly amazing.”

“We are pleased to be working with Pink Stone to make titles from our catalog available to Shuv users,” said Mark Piibe, Executive Vice President, Global Business Development and Digital Strategy, Sony Music Entertainment. “Music is always a central element of how fans customize their mobile experience.”

Using Shuv, users can assign a song, sound or tone to each one (or all) of their contacts via the easy-to-use application interface, which automatically syncs a users’ contacts with their friends who use Shuv. To send a picture, a user simply selects a photo from their camera roll or takes one of their own. Then they just choose a song, tone or custom audio message and send.  For the first time ever the conversation starts when the phone rings.

About Shuv

Shuv is the first app that allows callers to choose the ringtone that a call or picture recipient will hear. Shuv allows users to “set the tone” for a conversation like never before via the app’s patented Ring Forward technology. The app was developed by Pink Stone, LLC in conjunction with NY-based Appetizer Mobile.  More information on SHUV can be found at

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. 

About Appetizer Mobile

Since its launch in 2009, Appetizer Mobile has designed and developed over 150 apps for world class brands such as, Lady Gaga, Kim Kardashian, NBA Properties, Epic Records, ZocDoc, Montessorium, Universal Music Group and Interscope Records.  Mobile applications developed by Appetizer Mobile have aggregated several millions of downloads and have been featured in national advertising campaigns by Apple.  Under the leadership of CEO and Founder, Jordan Edelson, the company has been named one of the Top 10 Mobile App Developer in the U.S. for 4 consecutive years. 

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