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Severtson Features New Deluxe In-Ceiling Motorized Projection Screens During CEDIA Expo 2023

Severtson’s Deluxe In-Ceiling Series is Designed for Both Singular and Multi-Use Environments, Such as Home Theaters, Schools, Conference  Rooms, Training Facilities, Houses of Worship, and More

 

 

San Tan Valley, Ariz., July 13, 2023 Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to feature its Deluxe In-Ceiling Series (DSE) and Deluxe In-Ceiling Tab Tension Series (DST) screens during CEDIA Expo 2023, held in Denver from Sept. 7-9 at the Colorado Convention Center, booth #3018.

“Severtson’s Deluxe In-Ceiling Series is a collection of in-ceiling, motorized electric projection screens designed for installations requiring a concealed in-ceiling projection screen,” explained Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “They are ideal for multi-use environments such as home theaters, schools, conference or training rooms, houses of worship, and other venues where the screen needs to be hidden for aesthetic or functional reasons.”

The DSE surface is fiberglass backed to provide increased flatness by reducing edge curl. The flat surface is designed to last for years with optimal visual performance. The DST surface is tab tensioned to provide increased flatness and eliminate edge curl. The tensioning can be easily adjusted to maintain a smooth viewing experience.

The DST screens also offer an even wider variety of projection materials than the DSE. DST screens feature Severtson’s signature projection surfaces and optical coatings in Cinema White (1.3 gain), Cinema Grey (1.0 gain), Rear Projection (.8 gain), High Contrast Grey (.8 gain) and SēVision 3D GX (1.4 – 3.0 gain). All optical coatings are also available with perforation on custom orders.

The trapdoor at the bottom of both the DSE’s and DST’s case opens automatically to allow the screen to lower, and then closes when not in use.

DSE and DST Deluxe In-Ceiling Series screens can be operated in several convenient ways. The included RF receiver with handheld remote, an external IR receiver connected to the IR eye port, and the 5-12 volt trigger connection allows fully automatic operation synchronizing the screen with the power cycle of a compatible projector. The RS-232 control is also a standard feature of all Deluxe In-Ceiling models.

Deluxe In-Ceiling Series screens are equipped with a powerful motor that provides ultra-smooth quiet operation, extended durability, and reliable performance.

All DSE screen surfaces on the Deluxe In-Ceiling Series are fiberglass backed to reduce edge curl. Matte White (1.0 gain) features true color reproduction and is recommended for dark rooms, while Matte Grey (0.8 gain) provides higher contrast for rooms with ambient lighting, which is perfect for classrooms and conference rooms.

DST Deluxe In-Ceiling Series Tab Tension screens feature Severtson’s signature projection surfaces and optical coatings in Cinema White (1.3 gain), Cinema Grey (1.0 gain), and SēVision 3D GX (1.4 – 3.0 gain). All optical coatings are also available with perforation on custom orders.

Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.

The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.

Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1. The 2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.

Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens

Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.

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