MONTREAL – Salesfloor, a technology platform for omnichannel retail associates, today announces a first-of-its-kind mobile messaging feature that connects customers to their local store’s associate with text messaging. The new service helps associates make product recommendations using SMS so that customers can shop online with their local store or favorite associate.
As retailers continue to expand their service offerings to reach mobile shoppers, Salesfloor’s new set of features enable associates to send shoppable products to customers via SMS messages. Associates using Salesfloor can easily add clickable product recommendations in messages sent by secure text message. The new feature also integrates with popular messaging apps including Facebook Messenger, WhatsApp and WeChat.
“More than three billion people globally use mobile messaging appslike Facebook Messenger and WeChat on a regular basis” said Oscar Sachs, CEO and co-founder of Salesfloor. “This represents a huge opportunity for retailers to engage with customers who use their connected devices to shop when they are not in the physical store. Our preliminary data points to a meaningful lift in customer engagement metrics and store sales performance.”
Available on both Storefront™ for Associates and Storefront™ for Stores, individual associates or teams can send product recommendations that, once purchased by a customer, are credited back to the referring associate or store. Salesfloor’s mobile messaging solution also provides users with a unique, secure phone number; without the need for a retailer to manage cellular plans or mobile SMS capabilities.
With third-party messaging app integration to Facebook Messenger, WhatsApp and WeChat, Salesfloor is broadening the communication channels through which an associate can share products and marketing assets with their shoppers. When an associate opens the mobile messaging feature in Salesfloor, they can select anymessaging app available on their device.
The mobile messaging feature follows in the footsteps of several advancements to Salesfloor’s platform in 2017. Most recently, the company announced its new Associate Data Cloud, Trending Recommendations feature and an integrated version of its Salesfloor Connect™ widget. These industry-leading capabilities demonstrate Salesfloor’s expertise in and dedication to helping retailers better leverage their sales associates online and in-store.
Founded in 2013 by Oscar Sachs and Ben Rodier, Salesfloor (www.salesfloor.net) was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Saks Fifth Avenue, Ann Taylor, Bloomingdale’s, Toys “R” Us, Lord & Taylor, Harry Rosen, Kiehl’s, Hudson’s Bay and more.