OnQ, a leading manufacturer of custom retail displays, today expanded its technology offering by enabling retailers to deliver touchless interactive experiences in store. Converge Control is the latest addition to OnQ’s technology platform that enables dynamic, customer-driven interaction that personalizes the shopping experience, while surfacing actionable analytics for lasting customer engagement.
“Today’s retail climate demands a fresh approach to in-store interactivity, and retailers are desperate for new ways to engage customers in low-touch and no-touch environments,” said OnQ CEO Paul Chapuis. “Converge Control comes along at the perfect time because it opens up a whole new mode of engagement whereby customers can streamline their retail visits. With the flexibility of purchasing in-store or using their phones to buy online and ship to their homes, customers can now tailor every aspect of the shopping experience.”
Customer-Driven Touchless Retail Experiences
Converge Control lets customers drive the in-store shopping experience by simply scanning a QR code. Customers then navigate the shopping experience with their phones, never once coming into physical contact with the retail fixture. Converge Control can be used to display and navigate on-screen product information, as well as control various consumer electronics devices such as smart speakers, TVs and soundbars. The solution has endless development possibilities and can be adapted to customize virtually any in-store experience.
While OnQ’s new technology can be embedded into any new retail display, integrating with existing displays is dead simple. QR codes can be integrated into existing digital signage, or simply printed and placed on or near a display fixture. Customer interaction is intuitive and straightforward – there’s no need to download an app, and no WiFi connection is required. Customer interaction takes place on a mobile browser using the customer’s own cellular connection, eliminating many of the most common technical hurdles to delivering in-store phone-based interaction.
Capture Actionable Analytics
Every step of the customer journey is tracked and logged in OnQ’s analytics dashboard. Retailers can measure key elements of the shopping journey such as interest level and dwell time to help drive key business decisions about product assortment and promotions.
Beyond the Store
Converge Control is an in-store merchandising solution built for omnichannel success. Once a QR code is scanned, the retailer establishes a customer connection that lasts well beyond their in-store visit. Customers can continue researching products at home and purchase at their convenience. And retailers have remarketing opportunities to share future promotions and updates with customers via their phones.
Converge Control is fully customizable and each solution is tailored to the unique needs of the retailer. Visit www.onqsolutions.com for more information, or contact us at [email protected] to learn how Converge Control can bring touchless interactivity to your store.
OnQ designs, engineers and manufactures custom retail displays. The company is headquartered in Hayward, CA with production facilities in Akron, OH. Founded in 2004 and incorporated in 2007, OnQ’s modular, flexible retail display platform enables retailers and brands to easily and cost-effectively refresh product assortment with minimal disruption. The company’s displays are used to showcase a variety of product categories, including consumer electronics, home automation, pet care, health & beauty and household products. For more information, visit www.onqsolutions.com.