Philadelphia – The National Retail Federation today announced the development of a new Digital Council, powered by NRF’s digital division Shop.org, which was created to enhance the strategic value of NRF and the e-commerce, mobile and innovative initiatives that exist within the retail industry today. The members-only council will support and promote collaboration in efforts like the exchange of information on digital retail trends and strategies, the development of original research, and educational events and advocacy opportunities in Washington, D.C..
The council will be comprised of senior digital industry experts, many of whom have been instrumental in the success of Shop.org. Michael Burgess, special advisor to the chairman and ceo of Hudson’s Bay Company and most recently president of HBC Digital for Hudson’s Bay Company will serve as chair of the Council, and Sucharita Mulpuru, vice president and principal analyst at Forrester Research will serve as vice chair.
“As the voice for thousands of retail brands around the world and with the guidance of the Shop.org digital community, NRF is in a unique position to serve as a leader in a space that continues to evolve, revolutionizing the way consumers interact, connect and shop with their favorite brands,” said NRF President and CEO Matthew Shay. “We are excited to launch this council with our experienced retailers and partners, and look forward to years of thought-provoking discussions and learning opportunities.”
The Digital Council adds to NRF’s existing portfolio of important business-centered communities including the invite-only CIO, CMO and loss prevention groups, as well as the broader membership-based Association for Retail Technology Standards and Shop.org division. These groups often partner to develop comprehensive research, put on events and connect industry peers.
The council held its first official meeting at NRF’s Shop.org Digital Summit in Philadelphia on October 5, 2015.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. NRF.com