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HTSA Launches Upgraded Web Presence Creating Powerful Way to Learn About, and Connect With, the Organization

New Design Includes More Detailed Information on the Benefits of Membership and Why HTSA is Your Best Choice –  All with Quicker & Easier Navigation

Barrington, IL — Home Technology Specialists of America (HTSA), an industry-leading national hybrid-retail and custom integration buying group, has launched a completely revamped web presence, centered on a totally reconceived and redesigned website at This all-new website design offers much more detailed, in-depth information on the organization, but with an upgraded navigation and menu structure, such that accessing all of this new information is much easier. The result is a design that yields a far better user experience for visitors to the website as compared to previous versions.

Deeper Data…Easier Access

In planning this upgrade project for the organization’s online presence, a goal was set to add a deeper database of  important information on HTSA’s membership, its roster of participating premier high-performance vendors, group events, programs and more. At the same time, a goal was set to make the information residing on the website clearer, more concise, and easier to access.  In some situations, these goals can be contradictory, but group management mandated that they be complementary in the new design at

Thanks to a clear, efficient menu structure and layout, site navigation is logical and intuitive – making it easy for visitors to guide themselves to exactly the information for which they are looking. A simple, clearly labeled menu runs across the top of the home page, along with highlighted topics graphically depicted across the center of the page, provides for quick selection of the most sought after items.

By hovering your cursor over the top menu items, sub-menu items instantly drop down for easy selection of additional topics. Redundancy has been built in to offer multiple paths to each type of information – just take the path that feels most natural to you. Still looking? Simply click on the blue and white spyglass icon on the top right of the home page to open a Search Bar and type in whatever topic you are seeking.

Key Topics Clearly Presented

“Designing a website that can present information in a way that is meaningful for multiple constituencies is a tricky proposition,” said Jon Robbins, Executive Director of Home Technology Specialists of America, Inc. “I am confident that this new design at manages to accomplish that in an elegant and thoughtful manner. Whether you are a current member looking for details on our next group event, or a dealer exploring the benefits of becoming a member and seeking to apply to join, you can easily find these details on our new website with literally just a click or two.”

Visitors to the website can quickly locate information on the many benefits of belonging to HTSA. The group’s roster of award-winning, high-performance brands is presented as well. The site also offers plentiful information on the many group programs that make members’ lives easier, and drive more profits to their bottom line.

The new HTSA website also makes it easy for prospective members to apply to join the prestigious group. With just a few clicks, your application is transmitted directly to HTSA headquarters.

Dual Purposes, Each Optimized

HTSA’s new website also includes a special “Member Login” access to the group’s private intranet. Here members can quickly and easily access information specific to their programs. Also, an event sign-up area simplifies the process for members to reserve space at the group’s upcoming events.

Both areas, the special members-only section and the main public website, are optimized for their individual functions. So whether the visitor is a member, a vendor, a prospective member – or even a consumer – interesting information is offered in clear and compelling detail.

To learn more about HTSA and its many membership benefits, see:

About Home Technology Specialists of America

Home Technology Specialists of America, Inc. (HTSA), is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronics systems. Today’s highly sophisticated technology solutions – ranging from home automation and media rooms…to lighting control systems and multi-room audio – demand a professional installation specialist to properly interface products and integrate sub-systems in the home, at work or on the go.

Based in Barrington, IL, HTSA is proudly member-owned and offers industry-best programs that maximizes the support of top technology brands and the profits of members. To learn more about HTSA, see:

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