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SUWANEE, Ga. (June 17, 2016) – Hisense USA, a division of Hisense Company Ltd., is proud to announce that it is sponsoring the 2016 Euro Cup Viewing Zone in New York City, on Governors Island, from June 18 to July 10. The event will take place at House 20A of Nolan Park on the newly refurbished Governors Island, featuring a beer garden, pop-up café, photography gallery, video game experience, soccer fun zone and live music at select times. Many of the weekends including this weekend, Saturday June 18th – Sunday June 19th, will also feature player appearances from the local NYC FC professional soccer club. This is the largest public viewing event in New York City for this tournament.

Hisense will have their latest 4K UHD TV models on display throughout the tournament, including the curved H10 series with proprietary ULED technology, the brand new H8 series and the HD Vidaa Max Laser Cast, a panel-less TV that projects an image equivalent to a 100-inch HDTV. The TVs will be featured inside House 20A for convenient and ultra-high definition viewing that offers the most cutting-edge innovations in TV technology. Fans will also be encouraged to enjoy the Hisense XBox gaming station on the second floor of the house.  .

“As a UEFA Euro Cup 2016 global sponsor, we are excited to provide spectators with Hisense TVs to experience the matches in incredible detail at the Viewing Zone on Governors Island,” said Mark Viken, VP of Marketing at Hisense USA. “This is a fun way to engage with fans in New York, who will have a memorable experience at this viewing zone. It is a unique way to watch the tournament, and we look forward to hosting.

To keep up with Hisense at the tournament at Governors Island, and for the game view times, please follow along on Twitter and Instagram at @Hisense_USA, using the #HisenseViewZone hashtag.

About Hisense USA Corporation and Hisense Company, Ltd.

Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China.  Hisense USA offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.

  Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 12 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.

Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.

In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.

*Source: IHS data, Q1-Q3 2015 and