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Digital Nirvana’s Trance AI Closed-Captioning Workflow, Integrated With Adobe, Accelerates Caption Generation for United States Tennis Association

FREMONT, Calif. — Sept. 8, 2020 — Digital Nirvana, a provider of leading-edge media-monitoring and metadata generation services, today announced that its Trance automated postproduction captioning solution with advanced AI is powering the closed captioning workflow for the United States Tennis Association (USTA), the US governing body for tennis. Integrated with Adobe® Premiere® Pro, the industry leader for video editing, Trance improves the speed and efficiency of the league’s caption generation process while freeing technical personnel to focus on the creative aspects of their jobs.

“The USTA aims to give tennis enthusiasts access to its content with minimal delay, especially when it pertains to live events or other timely content — something it couldn’t do with its old captioning process. Now with Trance seamlessly integrated into its Adobe postproduction workflow, the league gets a rapid turnaround time that is virtually unheard of in the captioning industry,” said Russell Wise, senior vice president of sales and marketing for Digital Nirvana. “Not only that, but the USTA has the industry’s highest caption-quality standards, with captions that are virtually 100% accurate and display with minimal delay, as the words are spoken.”

The USTA’s previous captioning process was time-consuming and inefficient, relying on manual tasks and transcripts generated by a third-party speech-to-text service. Previously, video personnel were required to copy and paste text from the transcripts, line by line, onto the video timeline and manually enter timecodes. Depending on the duration of the video program, captioning was taking several hours – an unsatisfactory turnaround. Now with Digital Nirvana’s new AI-powered workflow Trance combined with the power of Adobe Premiere Pro, most of the manual work has been eliminated and captioning is provided in a fraction of the time.

Since moving to Digital Nirvana, the USTA production team has been able to cut the turnaround time for captioning an average video title from hours to only 30 minutes, with the captioning task completely offloaded from the technical team. In a typical captioning workflow, a video technician simply drags the clip to a “hot folder” in the Digital Nirvana media service portal. The clip is then automatically uploaded to the processing center, where the Digital Nirvana team uses AI-based speech-to-text algorithms to generate a transcript, validate its accuracy, and then burn captions into the video. Once complete, the captioned video is automatically uploaded to the Premiere Pro timeline.

Digital Nirvana’s Trance application unites cutting-edge STT technology and other AI-driven processes with cloud-based architecture to drive efficient broadcast and media workflows. Implementing cloud-based metadata generation and closed captioning as part of their existing operations, media companies can radically reduce the time and cost of delivering accurate, compliant content for publishing worldwide. They also can enrich and classify content, enabling more effective repurposing of media libraries and facilitating more intelligent targeting of advertising spots. The latest version, Trance 3.0, has a text translation engine that simplifies and speeds captioning in additional languages and automated caption conformance to accelerate delivery of content to new platforms and geographic regions.

More information about Digital Nirvana and its products and services is available at

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About Digital Nirvana
Founded in 1996, Digital Nirvana, with its repertoire of innovative solutions, specializes in empowering customers worldwide with knowledge management technologies. Digital Nirvana’s comprehensive service portfolio includes media monitoring and analysis, media solutions and services, investment research services, and learning management services. Customers rely on Digital Nirvana to improve operational efficiencies, ensure compliance, reduce costs, and protect revenue streams. Digital Nirvana’s compliance-driven solutions offer its customers unmatched quality, proven versatility, and best-in-class performance that help organizations to streamline operations and gain competitive advantage. Digital Nirvana is headquartered in Fremont, California with global delivery locations in Hyderabad and Coimbatore, India.

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