New high-performance step-up in-ceiling line AZURE offers ultra-competitive margins and new limited lifetime warranty which are also extended to the company’s existing IC Series.
Norwood, MA – June 15, 2021 – The latest in its ongoing expansion across many in-home audio categories these past 24 months, Atlantic Technology further flexes its muscles in the in-ceiling category with the launch of AZURE. A step-up from its IC Series, AZURE is comprised of three 6.5- and two 8-inch 2-way loudspeakers that incorporate the latest in acoustic designs and drivers. The speakers are timbre-matched to Atlantic Technology’s extensive range of in-room and in-wall speakers thereby providing fresh integration options where high-performance sound for music or movies is the goal. The company has also implemented a major increase in its dealer margin in its IC Series and across the AZURE series and has upped its in-ceiling speaker warranty for both the IC and AZURE Series from 5-years to Limited Lifetime. With the launch of the 5 AZURE speakers atop the 8 IC Series speakers the company now offers 13 premium architectural solutions in total.
AZURE’s woofers utilize Atlantic Technology’s new lightweight low resonance formed fiberglass cones – the same material as found in its award-winning flagship 8600 and AT-3 H-PAS towers. The fiberglass provides superior uniformity, stiffness and speed with the cones designed in a new curved shape to reduce distortion from break-up resulting in improved midrange clarity. The woofers use high-temperature voice coils with a massive magnet structure and a vented pole piece along with butyl rubber surrounds to ensure audiophile performance. The woofer is contained in a new non-resonant enclosure design with a horn-shaped profile for wide uniform mid-range dispersion.
High frequencies are handled by the company’s advanced proprietary, coated silk dome Low Resonance Tweeter (LRT™), same as featured in many of Atlantic Technology’s highly rated in-room and in-wall speakers. These wide dispersion tweeters utilize Ferrofluid cooling and super-efficient Neodymium magnets and have a lower cross-over point (than that of typical in-ceiling speakers) with a computer-optimized 2nd order network composed of precision audiophile grade components and a resettable polyswitch protection circuit. The tweeters are mounted on a new bridge designed to reduce interaction with the woofer and 30° orbital pivoting allows installers to optimize sound to the listening area.
AZURE AZ600 6.5-inch: Step-up from entry-level IC Series IC-6.1 S includes new acoustically optimized horn, fiberglass woofers, more advanced crossover components and speaker terminals, greater power handling. MSRP per speaker $300.
AZURE AZ610 6.5-inch and AZ810 8-inch: Step-ups to IC-6.2 and IC-8.2. Designed for more demanding sonic performance with step-up features as cited above plus front-mounted tweeter level controls to further optimize the speaker to surroundings. MSRP per speaker: AZ610 $350 / AZ810 $550
AZURE AZ620 6.5-inch and AZ820 8-inch: Step-ups to IC-6.3 and IC-8.3. In addition to step-up features cited above these are Tri-mode™ dual-voice coil/dual tweeter ultra-thin bezel speakers and can be configured for conventional mono use, single-point stereo or dipole surround. MSRP per speaker: AZ620 $400 / AZ820 $650.
Installer-friendly features include ultra-thin bezel paintable magnetic grilles, secure quick-clamp mounting and heavy-duty gold-plated push-on terminals. Available are optional square thin bezel grilles, back boxes and pre-construction brackets. Both series of in-ceiling speakers integrate perfectly with the brand’s in-wall subwoofers.
“With this in-ceiling initiative, Atlantic Technology is giving independent dealers buying group style purchase power with competitive prices, strong obtainable margins, free shipping from both coasts and no COVID-related shortages,” said Paul Muto, principal of Muto Communications – the PR and Business Development agency of record for Atlantic Technology.
About Atlantic Technology:
Since 1989, Atlantic Technology’s mission has been to create and market innovative stereo music and home theater surround systems, subwoofers, TV Soundbars, wireless smart multi-room systems, in-wall/in-ceiling and outdoor speakers that can be mixed into complete home entertainment solutions from simple to grand. Our global team of designers, engineers, technology partners and our own complete dedicated manufacturing make audio products to delight consumers world-wide who value superior music and film entertainment experiences with exceptional sound quality that exceed listener’s expectations and stay true to the original work the artist created. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781.762.6300.