Walmart formally debuted its Black Friday plans, switching things up just a bit vs. last year.
The retailer will kick off its in-store Black Friday sales on Thanksgiving at 6 p.m. (The chain has opened on Thanksgiving for more than 30 years, and the bulk of its stores are typically open 24 hours.) Wristbands for certain doorbusters will once again be given out in an attempt to reduce frenzy, as will store maps. Unlike last year, however, sales will not be staggered in one-hour windows. Consumers who obtain a wristband will have two hours after the start of the sale to purchase the doorbuster.
Online holiday promos, meanwhile, will be available for purchase at 12:01 a.m. on Thanksgiving. Consumers will need to download the Walmart app to get a peek at the sales, details of which went live today.
Chief merchandising officer Steve Bratspies said during a conference call on Wednesday that maintaining strong levels of inventory, both in stores and online, will be a key initiative for the retailer this holiday season. The retailer will increase its online Black Friday merchandise by 50 percent this year.
Related: TWICE’s Black Friday News Hub
Thanksgiving and Black Friday deals will include:
*Phillips 55-inch 4K smart TV for $298;
*Samsung 50-inch 4K smart TV for $398;
*Vizio 60-inch HDTV for $398;
*DJI Drone Phantom Standard 3 for $369;
*Promark 3D VR drone for $99;
*Nest thermostat (third generation) $199;
*Nest Cam for $149;
*PlayStation 4 Slim “Uncharted 4” 500GB bundle for $249, plus a $30 gift card;
*Xbox One S White 500GB “Battlefield” bundle for $249 ($50 savings);
*iPhone 5s 16GB on Straight Talk Wireless for $99;
*Samsung Chromebook 3 for $119;
*HP 15.6-inch Touch laptop for $249;
*iPad Mini 2 32GB for $199;
*Fitbit Charge 2 for $129;
*Fitbit Alta for $99; and
*Fitbit Flex 2 for $69.
Walmart has also begun app-exclusive holiday promos that are available today. Deals include:
*Hitachi 65-inch 4K TV for $599;
*Xbox One S 500GB “Minecraft” bundle with bonus controller for $279; and
*Acer 15.6-inch Core i5 laptop for $299.
Walmart has embarked on a mission to dramatically grow its online inventory (and sales), acquiring e-commerce site Jet.com earlier this year.