DAYTON, OHIO — Wal-Mart and Target
are the most “valuable” retail brands
in the U.S. according to an annual report
by retail brand consultants Interbrand
The discounters were followed by
Best Buy (No. 3), The Home Depot (No.
4) and Walgreens (No. 5).
Interbrand evaluates brand value on
the basis of how much it is likely to earn
for a company in the future. Its Most
Valuable U.S. Retail Brands ranking
factors in financial strength, importance
in driving consumer selection,
and the likelihood of ongoing branded
Wal-Mart, in its second year at No.
1, increased its brand value by 19 percent
to $154 billion, as a store remodeling
program improved comp sales and
the economic downturn made the chain
relevant to an even greater number of
shoppers, Interbrand said.
Target also built its brand value last
year, which rose a whopping 49 percent.
Interbrand said the discounter’s focus
on improving operations while reducing
growth without compromising its brand
helped it leapfrog Best Buy and The
Home Depot to take the No. 2 spot.
Other CE and majap retailers on Interbrand’s
Top 50 brand value rankings
include Dell (No. 8); Amazon.com (No.
10); Lowe’s (No. 12); Staples (No. 14);
Costco (No. 15); and RadioShack (No.