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Ultimate Integration Offers CES Sneak Peek In New York

Ultimate Integration, a New York area distributor for custom integrators, gave over 100 dealer customers a peek into 2016 earlier this month with a showcase of the latest and greatest from LG Electronics and Yamaha.

The company’s first-ever “Ultimate Showcase” was held at the famed Decoration & Design (D&D) Building in Manhattan, allowing dealers from throughout the tri-state area to get up close and personal with new products like Yamaha’s MusicCast and LG’s latest OLED 4K TVs.

Alan Poltrak, left, principal of Video Installations Plus, checks out LG’s 55EF9500 OLED TV with Ultimate Integration COO Patrick Berna.

The showroom provided a lifestyle setting where guests could see, hear and experience the products in a way that would be impossible on a busy tradeshow floor, and manufacturer reps and Ultimate staff were on hand to answer questions, highlight features and provide ideas on incorporating the new lines into the high-end home theater projects that clients request.

“Our team organized this showcase so our dealers could get valuable facetime with these major vendors before the end of the year to see these new products shaping the marketplace and prepare for what’s coming down the pipeline in 2016,” explained Ultimate sales director Alan Malowitz.

In between demos, the Ultimate team gave away several Yamaha products, including the YSP-1600 soundbar and the WX-030 speaker, while one lucky dealer walked away with an LG 55EG9100 OLED TV.

Based in Clifton, N.J., Ultimate Integration is a member of the PowerHouse Alliance, a nationwide consortium of regional distributors.  The company recently opened a second location, in Hauppauge, N.Y., which affords it over 250,000 square feet of fully-stocked warehouse space. Its assortment of home automation, lighting control, specialty A/V, security and low-voltage product lines is available to New York metro area specialty dealers and custom integrators for will-call pick-up or next-day delivery.

The Ultimate Integration team included, from left, Brian Lytle, Matthew Weil, Alan Malowitz, David Blueweiss and Patrick Berna.