Target Extends Price Match, Gets Apple Watch - Twice

Target Extends Price Match, Gets Apple Watch

Target steps up its game as the holidays approach
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Days after announcing a slew of new initiatives, the No. 2 discount chain has targeted additional retailers with its price-match program, and began rolling out Apple Watch to its stores.

Target is on a tear.

Days after announcing a slew of new initiatives, the No. 2 discount chain has targeted additional retailers with its price-match program, and began rolling out Apple Watch to its stores.

Effective Oct. 1, Target extended its price-match guarantee to include items it sells online and well as in-store; doubled the timeframe for a price adjustment to two weeks; and added 24 competitors to its policy, including Newegg.com and the e-commerce sites of Costco, GameStop,  Office Depot, Sam’s Club, Sears and Staples. (It began price-matching Amazon and the websites of Best Buy, Walmart and Toys “R” Us three years ago.)

Separately, the retailer said it began selling Apple Watch at select Target stores this week, making it the third chain after Apple and Best Buy to carry the smart watch. An expanded assortment of 20 models in both 38mm and 42mm sizes will be available at Target.com beginning Oct. 18, and select models and bands will be in all stores by Oct. 25.

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