Editor’s note: This article originally appeared on Sound & Video Contractor
Apple has reportedly abandoned development on an augmented reality device that looked to pick up the pieces of the Apple Vision Pro‘s underwhelming launch. According to Bloomberg’s Mark Gurman, who cites “people with knowledge of the move”, the company has canceled project N107, intended to be an augmented reality wearable that looked like a pair of everyday glasses that could connect to Mac devices.
“The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a Mac,” writes Gurman, noting that sources asked not to be identified due to N107 not being public information.
According to Gurman, Apple began work on the project after Meta made it public that it intended to bring full AR capabilities to its Ray-Ban line of smart glasses by 2027. Apple has reportedly canceled the device due to potential costs, as well as an ever-changing list of desired features. The project’s demise came shortly after a recent redesign that saw the device be required to connect with a Mac, where previously it would require only an iPhone to pair with.
“But the Mac-connected product performed poorly during reviews with executives, and the desired features continued to change,” writes Gurman. “Members of Apple’s Vision Products Group, which worked on the device, grew increasingly concerned that the project was on the rocks. Sure enough, the final word came this week that the effort was over.”
See also: Apple Ends 2024 With 27.7% Of Smartphone Market Share
