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Starpower Powering Up New DFW Showroom

Starpower, the TWICE award-winning A/V, major appliance and home-furnishings chain, is planning a new showroom in the Southlake section of greater Dallas-Fort Worth.

The 15,000-square-foot facility, set to open early next year, will be based on the company’s flagship concept store in North Dallas, which features experiential product displays and high-touch lifestyle vignettes.

Like its predecessor, the new state-of-the-art store is designed by an alumnus of L Brands, parent of Victoria’s Secret, Bath & Body Works and The Limited, and will incorporate the latest in premium A/V, home automation and majaps — the latter courtesy of Starpower’s Ed Kellum & Son Appliance subsidiary.

The store will supplant Starpower’s current Southlake location, with triple the showroom staff and augmented custom-install resources, the company said. The chain also operates showrooms in the Uptown section of the Dallas-Fort Worth metroplex and in Scottsdale, Ariz.

“Starpower has always been known for its cutting-edge technology; this showroom continues that 20-year legacy by allowing people to interact with technology and home appliances like never before,” said president/CEO David Pidgeon.

Added brother Daniel Pidgeon, who also serves as chairman of the Consumer Technology Association’s executive board: “This innovative showroom sorts through the challenges of making complex home and lifestyle decisions. Most importantly, our customers leave our store with the peace of mind that the job will be done right.”

The Pidgeons are planning all-new displays for their CE brand roster —which includes Sony, Crestron, Samsung, LG, Klipsch, Martin Logan, Mark Levinson, Sonos and Marantz — and working appliances and live kitchens for a majap assortment that includes Sub-Zero/Wolf, Jenn-Air, KitchenAid, Bosch, Viking, Miele and Thermador.

The showroom will also showcase custom-leather furniture and home-related products from Starpower-affiliated companies including StarFloors, a leading U.S. floorcovering provider, and Star Interior Resources, a construction resource business.