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Sony To Debut 4K At Video & Audio Center Opening

Santa Monica, Calif. — Sony Electronics has selected the grand opening of the Video & Audio Center at Westfield Century City Mall to debut and sell its latest 4K Ultra HD TVs on Thursday, May 22.

Along with Video & Audio Center management, Sony Electronics executives, including Mike Fasulo, CEO/president, will be in attendance to show a line described by the retailer as having “more affordable, mass-market prices.”

The event, which will begin at 5:30 p.m. with a press conference, will continue until 8 p.m. with FIFA World Cup giveaways and the ability to win a Sony 60-inch 3D LED and a Sony tablet Z.