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Sears Opens Appliance/Mattress Specialty Store

Sears has opened a new-format specialty store devoted to appliances and mattresses.

The freestanding showroom, located in Pharr, Texas, builds on the success of an earlier prototype, an appliance-only retail store that opened one year ago in Colorado, the company said.

Leena Munjal, customer experience and integrated retail senior VP, said the appliance concept shop has surpassed projections since opening in May 2016, “so expanding it to another key category like mattresses, and in an important local community like Pharr, made perfect sense.”

The latest 20,000-square-foot pilot is twice the size of its predecessor and features what Sears described as the top 10 major appliance brands, including its private-label Kenmore badge.

The showroom features 10 leading majap brands, including Sears’ in-house Kenmore badge.

The store also stocks leading mattress brands like Tempur-Pedic, Beautyrest, Sealy, Serta, Simmons, and Stearns & Foster, as well as floor care, countertop and home-comfort appliances.

The mattress assortment includes top brands like Tempur-Pedic, Beautyrest, Sealy, Serta, Simmons, and Stearns & Foster.

The centerpiece of the store is a 122-inch interactive “Discover More” digital display and tablet system that allows customers to visualize select appliances within a variety of kitchen layouts and colors. Visitors can also use the display and tablets to shop for other products on

Customers can use the store’s 122-inch interactive display to visualize various appliances within different kitchen layouts and to shop for other products on

Like all Sears locations, the Sears Appliances & Mattresses Store provides free shipping on online orders placed from within the showroom; free in-store pickup of all online orders, including curbside and guaranteed five-minute pickup; and appointment scheduling with product experts.

Munjal described the new store as “bright and spacious” (see video, below), and said plans are underway to open additional stand-alone showrooms dedicated to two of the chain’s strongest categories.

Sears is kicking off its latest prototype today with gift bag giveaways and gift card raffles, plus a grand-opening sale that runs through July 9.