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New Executive Leadership Announced By Retailer Web Services

All executive team members promoted from within RWS

(left to right) Chief Operations Officer Jodie Pierce, Chief Technology Officer Jeff Dezso, Chief Growth Officer Adam Gilbert, Chief Financial Officer Kristen Pietragallo and Chief Executive Officer Genna Majuta.

Retailer Web Services (RWS) announced new additions to their executive leadership team, with all members promoted from within the organization to lead RWS on its growth trajectory and uphold its mission: to serve independent retailers, helping them realize their dreams through the promise of technology.

Genna Majuta has been named chief executive officer, promoted to overseeing strategy for the company and transitioning the role from James “Jim” Kane, Jr. founder and CEO. Kane will continue to be actively involved in the business in his role as founder-owner, functioning in a board level capacity, coaching and providing accountability to the RWS executive team. Majuta has served RWS for 10 years in leadership roles, including chief customer officer most recently, director of customer service and brand manager.

Jodie Pierce will serve as RWS’ new chief operating officer, transitioning the position from Jennie Gilbert who has held the role since the company’s inception in 2006. Like Kane, she will be actively involved, serving in a board level capacity to mentor and advise the executive team. Pierce has served at RWS for seven years, having held positions in marketing, as scrum master, and as director of project execution and deployment.

Rounding out the executive team are: Chief Technology Officer Jeff Dezso, a 10-year veteran of RWS; Chief Financial Officer Kristen Pietragallo, who has been with the company for seven years; and Chief Growth Officer Adam Gilbert, who has been with RWS for nine years.

This team has been transitioning into and operating in their new roles since January 2020, with the new executives running the day-to-day operations at RWS, and founders Kane and Gilbert providing their support while also beginning a new technology startup.

“We’ve had the privilege of leading RWS for a long time,” said Kane. “For me, since pre-inception over 15 years ago and Jennie (Gilbert), over 14 years ago as the first team member. It’s time for us to step back and create opportunity for others to lead.”

“For Jim and me, our job has been to create a company that attracts great people and inspires them to work together to solve difficult problems,” added Gilbert. “When that goes well, great products for our customers and new opportunities for bright stars to rise are both created. We are so proud that over the last several years, every new or vacant role in leadership at RWS was filled via promotions of existing team members. We are confident the new executive team will take RWS to new heights and the transitions will be seamless for our customers.”

RWS customers can expect the same great service and innovative products that help their businesses succeed. The homegrown leadership team emulates the values of RWS founders, who will be supporting them every step of the way; a commitment to high standards remains at the heart of RWS as was shown over the past year.

2020 accelerated consumer e-commerce trends and created new consumer expectations. Focused on helping retailers navigate the changes in consumer behavior, RWS created an array of features and materials relevant to the rapidly changing environment and has teed up timely new developments.

2021 will deliver enhancements across products such as AdRocket Organic and the retailer customer experience, further implementation of Level 4 and AdRocket Boost, and building on retailers’ success stories.

About Retailer Web Services
Founded in 2006, Retailer Web Services (RWS) serves more than 2,700 appliance, electronics, furniture and mattress retailers in North America with an integrated and complete suite of digital marketing solutions: world class website design and development, digital advertising, reputation management, in-store technology enablement and analytics. A trusted advisor, RWS champions the success of independent retailers and helps them to realize their dreams through the promise of technology. For more information, visit

See also: The Shift In Consumer Shopping Behaviors And Its Ramifications For Retailers