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Prime Day Breaks Records: By The Numbers

Seattle — Despite much grumbling from consumers in social media, Amazon said it sold more units on Prime Day than the biggest Black Friday ever. Here are a few stats, courtesy of the e-tailer:

Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second.

Fire tablet sales on Amazon exceeded sales on Black Friday last year.

There were more than 47,000 TVs sold, 1,300 percent growth vs. last year.

It sold 41,000 Bose headphones (vs. the paltry eight sold the previous Wednesday).

Top sellers around the world, excluding Amazon devices, were:

Canada: Huggies diapers

U.S.: “Lord of the Rings: The Motion Picture Trilogy”

U.K.: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook

Spain:  SSD drive

Japan: Green Smoothie mix

Italy: Logitech keyboard

Germany: Croc Sandals

France: Monopoly board game

Austria: Croc sandals sold enough GoPros to record over 650 hockey games from start to finish without needing to recharge, and enough Huggies to diaper every baby born this year in Canada.

Unsurprisingly, Greg Greeley, Amazon Prime VP, confirmed there will be another Prime Day next year. “Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”

TWICE held its annual “Christmas in July CE Holiday Sales Preview” webinar on Prime Day, and the panelists weighed in on what the blockbuster event could mean for the rest of the industry. Click here to listen to the replay.