Updated! Apple has given the Powerhouse Alliance its stamp of approval.
The 12-member confederation of regional tech distributors is now authorized to stock and sell the full suite of Apple products to custom integrators.
According to the group, iPad and Apple TV in particular have become “central pieces in both residential and commercial custom installation projects” in recent years.
Their popularity “for easy integration, entertainment and streaming services have made them go-to products for CI dealers,” PowerHouse said.
Observed executive director Dennis Holzer, “As one of the most valuable brands in the world, the availability of Apple products for our distributor members is a win for the PowerHouse Alliance. It offers the opportunity for our members to include the technology and experience that consumers are familiar with, expect and want in their homes. We’re looking forward to the growth that this can provide for our distributor members and their customers.”
Apple devices are now available to integrators at PowerHouse members’ combined 38 fulfillment centers across the country.