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Online Wearables Store Opens For Business

Philadelphia What may be the first stand-alone ecommerce site for wearable devices has opened its virtual doors to the public. is the brainchild of Stephen Spivak, president/founder of Screen Dreams, a distributor and developer of smart-TV screensaver applications.

Spivak’s inspiration for the site came from 2014 CES, where crowdfunded start-ups and established players like Apple, Google and Samsung were all throwing their hats into the IoT ring.

“I realized pretty quickly that there was a need on both the consumer and manufacturer level for an independent website that speaks for the wearable and IoT technology community by providing up-to-date industry news, fair and indepth product reviews, educational product guides, blogs and more,” he recalled. “So I set out to build a site that aggregates all these exciting new products together for direct purchase in a one-stop-shop experience for consumers.”

Spivak leveraged his relationships with distributors and manufacturers to cull critical mass for his assortment, which, by the end of the summer, is expected to encompass roughly 80 percent of all wearable and IoT products currently in the market, he said.

To date, The Wearables Store carries about 300 products and over 30 brands, including such lines as Lifetrak, Liquid Image, Metawatch, Misfit, Muse, Pivothead, Runtastic, Sanho and VSN Mobile. Spivak said he “aggregates and curates the best products” for the Shopify-hosted site, spanning all manner of smart watches, fitness bands, smart glasses, headphones, connected accessories and apparel, and passes on the cost savings of his vendor-direct and distributor- fulfillment relationships to customers.