Newegg Tips Its ‘Black November’ Promo Calendar

Stretching Cyber Monday into four-day event
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Newegg, the largest online-only tech specialty retailer, has unveiled its promotional map for November.

Newegg, the largest online-only tech specialty retailer, has unveiled its promotional map for November.

Now in its eighth year, the company’s month-long “Black November” sales event provides a steady cadence of discounts across its entire product portfolio.

As sales and marketing senior VP Merle McIntosh explained, “For the entire month of November, all of Newegg’s platforms — web, mobile site and iOS/Android apps — will offer aggressive price cuts on gifts for everyone on their list.”

The game plan goes like this:

Nov. 1-7: Black November kick-off sale with deep discounts on hundreds of items across all 60-plus product categories. Launch offers include $20 off a 32-inch LG 720p TV, for $149, and $100 off a Lenovo ThinkPad Yoga 12.5-inch 2-in-1 ultrabook with Intel Core i5 processor, for $500.

Nov. 8-14: Black November gaming sale featuring discounts on gaming notebooks, components and accessories.

Nov. 15-21: Pre-Black Friday sale with a broad sampling of Black November deals and discounts.

Nov. 21-26: Black Friday Week kicks off Nov. 21 with hundreds of new deals unlocked every two days, and the deepest discounts reserved for Nov. 25-26.

Nov. 27-30: This year Newegg stretches Cyber Monday into a four-day event with hundreds of deals unlocked Nov. 27-28, plus an extended sale featuring fresh discounts and other promotions Nov. 29-30.

In addition, Newegg will offer dozens of early Black Friday deals on Nov. 1 and Nov. 18.

Added McIntosh: “Black November gives our customers the flexibility to shop great deals when and where it’s most convenient … Newegg is the best place to get tech, and that holds especially true this holiday season.”

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