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Nationwide Expands In-Store Tablet Program

Winston-Salem, N.C. – The Nationwide Marketing Group, the $15 billion independent dealer organization, has added two more devices to its in-store tablet program for sales associates.

Joining the tablet selection for the two-year-old Answers InfoPads initiative are Apple’s iPad Air 2 and a 10-inch Android product. The additions will give dealers a greater choice of form factors within the two operating systems, the group said, and join a growing handheld lineup that also includes the iPad Mini and a 7-inch Android offering.

The InfoPads are pre-loaded at Nationwide’s PrimeMedia production studio with over 500 in-house and vendor-supplied product videos, price comparison platforms, and shortcuts to manufacturer websites and various applications.

The vendor-subsidized tablets also link to the group’s proprietary, mobile-optimized library of product, sales and management training material.

“This initiative continues to set our independents apart from competitors by arming them with the best tool available to involve customers during their shopping experience on a more advanced technological level,” said Nationwide executive VP Jeff Knock. “We are thrilled the number of tablets getting in the hands of our dealers is continually increasing as they prepare to capture available share in their marketplace.”

 Several thousand of the devices are currently being utilized by dealer members, the group said.

Nationwide is comprised of over 3,700 independent appliance, furniture, CE and rent-to-own dealers representing more than 10,000 storefronts. The group will hold its bi-annual PrimeTime! meeting and trade show March 8-10 at the Gaylord Texan in Dallas.