J&R Becomes 16th PRO Group Member



J&R Music & Computer World has joined the Progressive Retailers Organization (PRO Group).

The iconic New York City consumer electronics dealer, founded 40 years ago by Joe and Rachelle Friedman, became the 16th member of the specialty A/V buying group last month.

“I am extremely excited to welcome Rachelle and Joe Friedman and their team to PRO,” said Dave Workman, the group’s executive director/COO. “J&R Music & Computer World is a respected and important retailer in the New York market and is very well established with many of our core vendor partners. We look forward to a long and mutually beneficial relationship with everyone at J&R.”

Added co-CEO Rachelle Friedman, “Everyone at J&R is extremely excited about joining this prestigious buying group. By adding J&R’s buying power to the PRO Group family, new and stronger industry partnerships will be realized.”

The downtown Manhattan dealer, whose business spans a city block and encompasses A/V, computers, digital imaging, prerecorded media and small appliances, made its formal PRO debut at the group’s annual pre-CES shindig at Bally’s on Jan. 9.

The addition of J&R follows the loss of former New York metro area member Sixth Avenue Electronics, which closed shop earlier this season. PRO is also represented in that market by New Jersey-based Electronics Expo.

In other J&R news, the retailer has launched its first trade-in and upgrade service for preowned CE. The turnkey program, managed by NextWorth, will allow customers to trade in old devices online or in store for credit toward new purchases.

In-store shoppers will receive a J&R gift card for the value of their used cell phones, iPhones, iPods, iPads, digital cameras, tablets, e-readers, Nintendo DS units and video games, while online shoppers can trade in a broader selection of products, which extends to laptops, game consoles and GPS devices.

Customers can receive up to $350 for an iPad 2, upwards of $180 for an iPhone 4, and as much as $115 for an iPod Touch.

“We are very pleased to be partnering with NextWorth in this important service that benefits everyone, from the consumer, to the vendors, to our environment,” Friedman said.


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