Based in Nashua, NH, The 2WA Group is the brainchild of Walter Schofield, principal of Nexus Audio Technologies, and Walter Swanbon, principal of Fidelis Distribution. The two owners have combined their companies to create a new force in audio distribution and marketing.
“Walter Swanbon and I have been close friends and trusted colleagues since we first met in the late 70’s says Walter Schofield , Co-Founder and Co-Director, 2WA, LLC “Over these past decades, we’ve continually supported one another with an ever-present ear, business counsel, and our views on current trends in the high-performance audio market. It was only natural that we would eventually find a way to work together, doing what we love in a robust and passionate industry.”
As both Swanbon and Schofield bring deep backgrounds in the high-performance audio market to their new venture, they will, in the early stages of 2WA, focus on outstanding, independent audio brands that hold special appeal for the most demanding music lovers and audiophiles.
Initial partners feature the best of the Fidelis and Nexus portfolios, including Aequo Audio, Falcon Acoustics and Stenheim, while adding three new electronics brands: Ideon, SPL and Trilogy Audio.
“Each of our brands is known for accomplishing great things within the scope of their expertise,” says Swanbon. “Our mission is to make partnering with 2WA the best possible business decision for the health of your brand.”
In addition to distribution, 2WA is providing the marketing backbone for its vendors by aligning itself with some of the most experienced specialists in audio, including Penry Creative (web and graphic design), JK Performance Group (social media), and Sohmer Associates, LLC (public relations).
“Sales is a big part of what we do, but it’s only one part,” adds Mr. Schofield. “With our partners’ help, every brand handled by 2WA will increase its visibility and, of course, its bottom line.”
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