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New Age Electronics, Anker Innovations Enter Strategic Agreement

Partnership brings Anker smart charging, Soundcore audio and Eufy product lines to New Age customers

eufy video doorbell (image credit: Anker)

New Age Electronics, a leading distributor of consumer electronics and gaming products, announced today that it has signed a new agreement with Anker Innovations, the global leader in charging technology. The agreement makes Anker’s smart charging, Soundcore audio, and Eufy product lines available to the retail channel through New Age Electronics.

“The evolution of the Anker brand has been incredible, and we are pleased to bring their latest product line-up to our customers,” said Fred Towns, President, New Age Electronics in a statement. “Their portfolio delivers a range of options to support consumers’ personal ecosystems during a time of rapid change that has led to new technology requirements for the home, office and locations in between – from mobile charging and audio solutions to smart security and cleaning devices.”

In addition to Anker Innovation’s smart charging technologies for home, car and mobile life, the agreement includes the Soundcore Audio line, which features high-quality wireless earphones, headphones and speaker systems at an affordable price point. Customers also have access to Anker Innovations’ Eufy brand through New Age Electronics, offering leading smart household solutions that make living more convenient and comfortable. Products include the RoboVac series as well as Anker Innovation’s recently-launched line of outdoor security cameras, sensors, and video doorbells, which work together to create a complete home security ecosystem.

eufy RoboVac (image credit: Anker)

“We are pleased to enter into this exciting agreement with New Age Electronics,” said Ben Zhang, CSO, Anker Innovations in a statement. “Their team has the channel reach, long-standing retail expertise, and customer-first approach needed to take our business to new heights at a pivotal time of growth and opportunity in the retail channel.”

Retailers can utilize service and support offerings through New Age Electronics including its unique Build a Box delivery program. The program includes collaborative planning, forecasting, and replenishment; bundling; extended assortment; pallet shippers; comprehensive services; electronic software downloads and more.

To learn more about Anker Innovations through New Age Electronics, call 800-234-0300 or email [email protected] For more information about New Age Electronics, visit

See also: What Does The Smart Home Industry Look Like In 2020?