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Circuit City, Kodak Bow Firedog Contest

Circuit City has partnered with Kodak to launch the “Find the Next Firedog” photo contest to find a new dog to be the face of the retailer’s customer support service.

According to a release, the winning canine will star in a TV commercial and the dog’s owner will get to choose a local animal shelter to which a $50,000 donation will be made. The company also said it is planning additional donations, up to $120,000 in total, to local animal rescue organizations across the country.

Customers can submit photos of their dog to through Dec. 8. On Jan. 6, the public will be invited to cast their vote online for their favorite of the 20 finalists.