Nationwide Marketing Group (NMG), announced its partnership with Podium, a leading interaction management platform that works with more than 65,000 businesses worldwide, to help its members further capitalize on the continued growth in e-commerce.
“Nationwide’s independent retailers are already experts at building relationships with their customers,” Tom Hickman, Nationwide’s president and chief member advocate said in a statement. “Our partnership with Podium will help them further refine their online communications, especially webchat and online reviews, to gather more leads, close more sales, share their brand message with more prospects and ultimately build more customer loyalty.”
According to the latest Adobe Digital Economy Index (DEI), U.S. consumers have spent 14 billion hours shopping online so far in 2020. And that number is expected to rise further, with 95% of all purchases estimated to be made online by 2040.
While Podium already works with more than 100 Nationwide retailers across the United States and Canada, the new partnership will allow for seamless integration for members not yet signed onto the platform, reducing the previous onboarding time of three to seven days to within 24 hours. The only requirement is that the retailer’s website be managed by one of Nationwide’s two website provider partners, Site on Time or Retailer Web Services.
Additionally, all Nationwide members will receive a 20% discount on Podium tools, including members who were already Podium customers before the partnership was announced.
“We are excited to put pen to paper and go to market with one of the most turn-key integration and buying group strategies in the industry,” said Jama Featherstone, director of retail sales for Podium in a statement. “By partnering with Nationwide Marketing Group and Podium, independent retailers across North America can now instantly adapt to the new customer journey – from search to sold.”
To learn more or request a free demo, visit try.podium.com/nmg/.