In a move to help independent retailers make data-backed decisions during critical sales seasons, Nationwide Marketing Group (NMG) has launched a new series of reports that analyze performance metrics across key promotional periods.
Drawing from NMG’s proprietary PriMetrix and OneShop platforms, the reports give retailers deep insights into how various products, messaging strategies, and digital campaigns are performing—complete with year-over-year comparisons. Designed exclusively for NMG members, these reports underscore the impact of data analytics in shaping successful retail strategies.
“Our members hear us regularly talk about the power of data and what’s possible when you leverage data in the right ways,” said Doug Wrede, executive vice president of membership and merchandising at NMG. “This new tool is a perfect example of the impactful ways we can leverage our own data to not only help members understand how they’re performing in-market but also to help them make highly informed decisions about how to improve their business moving forward.”
This new initiative arrives just in time for Q4, allowing NMG members to understand and utilize the reports ahead of Black Friday, traditionally one of the busiest shopping periods of the year. So far, two reports have been published, covering Labor Day and Fall Savings promotions, and both reports feature insights at the manufacturer and category levels, detailing how independent retailers’ efforts compare to big-box stores’ messaging. Retailers can also review data on sales volume, unit sales, and average sale price.
For PriMetrix participants who share point-of-sale data, these reports go even further, breaking down top-selling SKUs by category, with data for popular segments like Refrigeration, Cooking, Laundry, and Dishwashers. This allows NMG members to drill down into specific product trends, identifying high-performing items that can boost sales.
The reports also examine digital performance, focusing on key metrics such as e-commerce order volume, revenue, and average ticket size. In addition, they offer insights into the performance of independent retailers’ websites, highlighting the role of vendor-sponsored digital campaigns. Metrics like website impressions, cost per click, and average click-through rate provide NMG members with valuable feedback on their online advertising efforts.
With these new data-driven reports, Nationwide Marketing Group is giving independent retailers the tools they need to compete in a rapidly changing retail landscape. By leveraging these insights, retailers can make data-informed decisions that will help them navigate the competitive holiday shopping season and beyond.
Past promotional period recap reports are available exclusively to NMG members through the MemberNet portal.
To learn more, visit nationwidegroup.org.
See also: Nationwide Marketing Group Announces 2025 Regional Member Meeting Schedule
