
ProSource announced that it will be featuring vendor partner American Lighting’s Proluxe line of specification-grade linear and task lighting products at its Lighting Technology and Learning Center at the Dallas Market Center, set to open in Q1, 2021.
“Our products are the result of innovation, research, and attention to detail,” commented Jennifer Kirkpatrick, National Sales Manager, Residential Lighting at American Lighting. “They light the most prestigious spaces and architectural works of art, create atmospheres, and arouse emotions. With over 30 years of experience developing and engineering LED products, our passion for technology and design drives us to deliver products that allow people to perform at their best.”

Geared towards the custom integration market, American Lighting’s Proluxe line includes a wide range of flexible LED strips, matching innovative profiles, and interior and exterior lighting for high-end residential spaces, retail environments, hotels, and restaurants. Proluxe products can be fully integrated into any control system through the DMX protocol. The technical support and quotes team, and layout service and control system experts can walk any installation team through the design, specification, integration, and build-out process.
The customized Lighting Technology and Learning Center was designed by David Warfel and Mark Langston, both of Light Can Help You, and will feature multiple residential rooms showcasing smart home systems and devices for the benefit of ProSource members.
The assortment of Proluxe products includes:
- Warm to Dim Tape Light – Great for retrofit applications and remodels
- Wide-Range Tunable Tape Light – Perfect for human-centric lighting packages
- RGB + Tunable White Tape light – Create dynamic lighting scenes throughout any space
- Microlux – Low-voltage under-cabinet lighting that links together like Legos
- Tunable Canvas Sheets – Perfect for backlighting countertops
Information on becoming a ProSource member is available from Sherry Dantonio, Senior Director of Education and Member Recruitment, at (562) 810-1706 or [email protected].
See also: BrandSource Announces Virtual Format For Summit 2021