Brightstar Offering Cricket Protection Program

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Mobile products distributor Brightstar, through its eSecuritel subsidiary, will offer a device protection program to subscribers of prepaid cellular carrier Cricket Communications across 35 states beginning in the second quarter of 2012.

The eSecuritel program will cover a wide range of mobile devices including tablets, and will offer protection against loss, theft, damage, malfunction and issues experienced beyond the handset manufacturer’s conventional warranty. It is expected to be available through all Cricket distribution points.

“We’re excited to work with one of the nation’s largest no-contract, pay-in-advance wireless providers, to provide a tightly integrated solution that links Brightstar’s POS, distribution and logistics expertise with our robust device protection program offering and technology,” said eSecuritel CEO David Leach. “This combination of services provides a new level of transparency and real-time visibility that will allow Cricket to better serve its growing customer base.”

Under the program, Cricket representatives will have access to realtime customer information through eSecuritel’s handset issue tracking system (HITSTM) to service device protection customers as well as to monitor the program’s performance. The program will also provide real-time visibility into inventory levels “to make sure the right phones are in the right place at the right time” for customer claim fulfillment, eSecuritel said.


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