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Black Friday Watch: Adorama Leans On Loyalty Program This Holiday Season

Leading digital imaging dealer Adorama is encouraging customers to join its VIP member program in order to receive its best holiday offers.

The privately held business, which placed eighth last year on TWICE’s Top 25 Digicam & Camcorder Retailers Report, is promising exclusive VIP savings of up to 60 percent off tier-one TVs, 50 percent off Canon printers, and 30 percent off cameras and computers by leading brands like Apple, Dell, Nikon, Sony and Panasonic.

The promotions will run Nov. 1 through Black Friday (Nov. 27), and Adorama will hold a VIP-only Black Friday preview event at its New York City store one week prior to the big sales day.

In addition, VIP members receive free gifts, lessons and online courses, and access to exclusive monthly contests.

All customers, however, can take advantage of a return window that has been extended to Feb. 1, 2016, for items purchased Nov. 14-Dec. 25.