Within tech, the website is predicting more than 50 offers of 50-inch 4K TVs for $500 or less (up from 29 deals last year), and 55-inch HDTVs for $200 and under.
Among other CE categories:
Smart home: Expect deals on Philips Hue LED bulbs and light strips; connected devices from Nest; and Wi-Fi home security systems at lowest-of-the-year prices.
VR: No “drastic discounts” this November, the website said, but a possible sale by Steam on VR-ready game titles.
Gaming: PlayStation 4 bundles will remain around $300 but offer more extras like game titles and gift cards, while Xbox One bundles could hit a low of $200.
Apple devices: The first-generation Apple Watch Sport will be below $200, and the iPhone 7 will come with “significant sign-up bonuses” like store gift cards, free accessories, no-money down and other inducements.
Amazon devices: The e-tailer will offer its Kindle Fire for $35, Fire Sticks for $20 and Kindle Fire Kids tablets for less than $60, BFads predicted, and will provide “great deals” on new Echo Dot bundles, Tap and other Alexa-enabled devices.
“With the majority of new smartphones, smartwatches and other in-demand wireless products released weeks ahead of previous years, we’re readying for a very tech-centric Black Friday shopping season,” said BFAds spokesman Brent Shelton.
Among other predictions, retailers will open their doors even earlier on Thanksgiving, a.k.a. “Gray Thursday,” with some in-store doorbuster sales beginning that afternoon, while more of the best deals will also be available on line and via mobile.
“Stores are realizing that opening earlier and earlier means more of their customers are opting to shop online,” the Top Ten report stated. “For the first time in Black Friday history, you won’t be sacrificing much if you shop from the comfort of home.”
All told, retailers will advertise more than 52,000 Black Friday promotions vs. 49,000 in 2015 — including 15,000 deals under $20 — and a record 7,000 doorbuster deals will be offered, BFads forecasted (see infographic, below).