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Sears' Pre-Black Friday Ad Leaked Online

10/19/2010 11:18:47 AM Eastern

Hoffman Estates, Ill. - Sears will kick off the holiday selling
season with a "Black Friday Now" pre-sale Oct. 29-30, according to a circular
that was leaked online.

Sears' two-day "doorbuster" includes a 40-inch RCA LCD TV for
$500 and a 4.2-cubic-foot Frigidaire steam washer and companion dryer for
$1,180, touted as 30 percent off.

Sears similarly jump-started the post-Thanksgiving promotional
period last year with a weekly series of "Black Friday Now" sales that began on
Halloween.

The latest 16-page, 158-item insert appears on BFAds.net, one of
several websites that obtains and posts purported scans of planned circulars.