BENTON HARBOR, MICH. —
Whirlpool launched its second annual Great American Road Trip last month, which will provide thousands of sales associates with face-to-face product training on the latest appliance innovations, in part to mark the company’s 100th anniversary.
The 50-city tour highlighting the Whirlpool, Maytag and KitchenAid brands began in Sacramento, Calif., and Milwaukee, and will end on Whirlpool’s 100-year anniversary on Nov. 11. “Our goal is to arm U.S. sales professionals with the latest appliance information needed to help their customers create beautiful, functional and efficient kitchen and laundry spaces,” said sales training development manager Liz Okon. “And, the timing of the tour will help attendees prepare for the upcoming holiday season.”