The 2024 edition of The Frame has received Pantone Validated ArtfulColor certification from Pantone, Samsung has announced. This certification ensures an exceptional color reproduction capability, meeting Pantone’s rigorous standards for authentic color.
“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”
Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe. The Frame is the world’s first display in the industry to meet this stringent validation.
“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone. “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”
Art Mode on The Frame is specifically designed to exhibit artwork and photographs, such as those from the Samsung Art Store, with true-to-life colors under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.
Leveraging Samsung’s cutting-edge display technology, The Frame has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colors and the vast spectrum of all 2,390 colors contained within the Pantone Matching System.
The Frame also comes with a Matte Display — which significantly reduces glare and reflections — bringing Samsung Art Store’s extensive collection of over 2,500 pieces of artwork from museums and artists such as The Metropolitan Museum of Art, Salvador Dali and Keith Haring to life.
Visit samsung.com/us/tvs/firstlook to register and learn when the 2024 edition of The Frame will be available – as well as the new Samsung flagship TV and audio lineups announced at CES. You’ll also receive $100 towards your purchase of select new models and be entered into a sweepstakes for the chance to win The Freestyle 2nd Gen with Gaming Hub portable projector.
See also: Samsung Display Argues For New Method Of Measuring Display Brightness
