UPDATE: 4/23/2025 – Bravia Theater Pricing announced. 4/9/25: Sony has released pricing for some Bravia models. Information below
Attempting to increase and/or reclaim its TV quality reputation crown, Sony has announced new flagship OLED and Mini-LED Bravia TV models for the spring, along with a new Bravia LED projector and several new home theater speaker and soundbar products.
While specs on the new sets were revealed, pricing and availability specifics “will be shared Spring 2025,” according to the company.
For the second straight year, Sony is stressing its movie-making equipment expertise in its Bravia TV branding, leveraging the company’s leading position in the movie equipment and movie-making business to deliver the movie creator’s vision to home screens.
“We feel very confident that a lot of our experience out there within the [movie making] industry gives us a unique advantage that no other electronics manufacturer has,” asserts Sony TV product manager Tim Barton.
Three New Bravias
Headlining Sony’s spring sets is the QD-OLED Bravia 8 II (referred to as “Mark 2”), which replaces last year’s critically acclaimed flagship A95L. According to Barton, the Bravia 8 II displays 50 percent higher peak brightness than the plain OLED Bravia 8, along with better contrast and color volume. Barton bravely demoed the Bravia 8 II against the company’s $40,000 4,000-nit reference studio monitor, along with 2024 OLED models from LG and Samsung.
“We are very, very focused on making sure that not only the creative is preserved as much as possible,” Barton bragged, “but we’re using all of the tech that’s built into these displays to be able to deliver that at any price point that the Sony customer is looking at.”
Along with its improved picture, the Bravia 8 II includes Sony’s Acoustic Surface Audio + “the screen is the speaker” technology, and will come in 55-, 65-, and 77-inch versions.
Leading its Mini-LED lineup will be the Bravia 5, which, according to Sony, “hosts many of the state-of-the-art technologies and features of last year’s most advanced models into a more affordable package”. The Bravia 5’s Mini-LED panel is controlled by the same core technology built into Sony’s professional monitors to deliver precise local dimming and contrast, and delivers more than 6x more dimming zones than the company’s X90L.
The Bravia 5 will come in five different screen sizes: 55, 65, 75, 85, and 98 inches.
Rounding out Sony’s new spring TV lineup is the LCD Bravia 2 II, which will be available in 43, 50, 55, 65, and 75-inch versions. While the 2 II lacks local dimming and Dolby Vision enhancements, the set does include HDR10 and HLG along with Dolby Atmos and DTS:X audio compatibility.
All three Bravia sets run Google TV and include new adjustable stands to allow space underneath for soundbar placement.
New Projector, Soundbars
Joining the Bravia 9 and 8 in Sony’s laser projector lineup is the new 4K Bravia 7, capable of 2,200 lumens – brighter than the company’s acclaimed VPL-XW5000ES – to help display clear and bright images even in well-lit spaces. For gamers, the Bravia 7 displays at 120fps with 12ms input lag.
The Bravia 7 includes much of the same XR processing, including dynamic tone mapping, along with seamless 2.35:1 and 16:9 switching, as its higher-end siblings, along with both corner keystone correction and lens shift functions to ease installation in a variety of room types.
For enhanced sound, Sony unveiled three new theater sound products: the Bravia Theater Bar 6, a 3.1.2-channel soundbar/subwoofer combo; the five-speaker, 5.1-channel Bravia Theater System 6 that features Dolby Atmos and DTS:X support along with the company’s Voice Zoom 3 to enhance dialog; and, the Bravia Theater Rear 8 wireless rear speakers/subwoofer package designed to be paired with a compatible Sony soundbar. Combined Sony TVs and sound systems can be singularly controlled through the Bravia Connect smartphone app or a single Sony remote control.
As with the company’s new TVs, pricing and availability of the Bravia 7 and the sound systems will be announced shortly.
UPDATE 4/9/25: Sony has released pricing for the following Bravia models:
UPDATE: 4/23/2025 – Bravia Theater Pricing announced.
- BRAVIA Theater System 6, 5.1ch with subwoofer, Dolby Atmos®/DTS:X® compatible – USD $769.99/ CAN $1099.99
- BRAVIA Theater Bar 6, 3.1.2ch with wireless subwoofer, Dolby Atmos®/DTS:X® compatible USD $649.99/ CAN $799.99
- BRAVIA Theater Rear 8 Wireless Rear Speakers – USD $449.99/ CAN $499.99
See also: Sony Launches Its First New 4K Blu-ray Player In Over Five Years – And It’s Good And Bad News
