
One research group crunched the numbers and found reviewers who received a product for free were more likely to give it a positive rating. No surprise, really, but what is notable is the effect it can have on competitors’ sales.
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One research group crunched the numbers and found reviewers who received a product for free were more likely to give it a positive rating. No surprise, really, but what is notable is the effect it can have on competitors’ sales.