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UHD Projectors Aimed At Custom-Install Market

Sony’s VPL-VZ1000ES native-4K UST projector, due in April at a suggested $24,999, and the current $50,000 VPL-GTZ1 model are also targeted to installers. Both ES-series models are positioned as bright enough for use in living rooms, not just darkened home theater rooms, giving more consumers the option of viewing images larger than what most flat-panel TVs can deliver, said product marketing manager Andre Floyd.

The UST projectors are also positioned as delivering a large image in small rooms, in locations with high ceilings and, because they can be used with screens that drop down from the ceiling, in rooms with many windows.

The new model projects pictures between 80 and 120 inches, whereas the current model delivers 60- to 147-inch pictures.

The latest model is also 25 percent brighter at 2,500 lumens, adds HDR 10 and HLG HDR, and adds electronics lens shifting. The latter lets users move the image up or down by up to 6 percent so they don’t have to physically raise the entire projector to reach the bottom of a projection screen. The image can also be shifted horizontally by up to 3 percent.

The new model is 40 percent smaller than the current model, thanks in part to a shorter light path and smaller lens.