SAN DIEGO — Gap Intelligence recently took a look at TV manufacturer shelf share and compared the differences between brick-and-mortar retail stores and the dot-com marketplace.
The study found that while retail locations had fewer manufacturers represented than their online counterpart (29 total manufacturers compared with 49 online), a greater number of manufacturers in retail managed to scrape together a 2 percent or greater shelf share, while only 10 different manufacturers did so online.
In addition, the top three manufacturers by share remained the same, but Vizio has a larger shelf share in brick-and- mortar stores than LG. The opposite is true online, Gap said.
