TCL deepened its bench with the addition of Giannis Antetokounmpo, the 6-foot, 11-inch, 23-year-old NBA All Star, as a brand ambassador.
Antetokounmpo will take part in TCL’s marketing campaign to promote its new 6-series Roku TVs, including a role in the national TV ad campaign “Powerful Performance,” directed by Hollywood filmmaker Matthew Mishory and shot by Michael Marius Pessah. It features Antetokounmpo’s trademark dunk filmed in slow motion (1,000 fps) and graded in Dolby Vision.
Owners of TCL TVs with Dolby Vision will be able to watch the extended version of the video this summer through the Dolby Access channel, which features a collection of free Dolby Vision HDR content.
Antetokounmpo joins fellow TCL ambassadors Neymar Jr., Jarvis Landry and Melvin Gordon.
Watch the TCL promo below: