Corona, Calif. — To celebrate the launch of its 3600 LED HDTV line, TCL has created the first of an ongoing series of Special Edition TVs that will feature athletes and entertainers.
The first will be a 39-inch LED model with professional surfer Erica Hosseini featured on the cartons.
The 3600 series launches with 32- and 39-inch LED models that will be available in June at retailers in-store and online.
TCL said the 3600 series offers consumers “a high-end product with a stylish, slim-frame design, premium glass base, three HDMI inputs, the ability to connect mobile phones and other portable electronics via the Mobile High-Definition Link (MHL), and is Roku Ready.”
The 3600 release is the first of several upcoming product announcements, including the TCL Roku TV, which will be supported by TCL’s Special Edition promotional campaigns, the company said.
“The TCL Special Edition campaign allows us to collaborate with athletes and entertainers to create unique products to reward our fans and theirs through our social media channels. We enjoyed collaborating with Erica on this Special Edition TV as her success, creativity and sense of style epitomizes The Creative Life. We’re excited to be able to offer our fans the opportunity to win this great TCL TV,” said Chris Larson, sales & marketing VP, TCL North America.
The Erica Hosseini Special Edition TCL TV features an image of the pro surfer at start-up, is autographed on the glass base, and is packaged in the carton with an image of her surfing on the front. Hosseini made her mark in the sport of surfing at age 14, when she became the youngest surfer to advance to the finals of an official ASP Pro Event. Career highlights include winning the Volcom Championships in 2008 and the Association Pro Surfing Series in 2012. Out of the water, the Newport Beach, Calif., resident is a TV host, actress and model who designed and maintains her own website (EricaHosseini.com) and blog (WheresErica.com).
The TV giveaway will begin on the TCL USA Facebook page (Facebook.com/TCLUSA) on Friday, May 30. Fans will just need to “like” the page and enter to win, with additional entries given for sharing the contest.
The winner will be announced on June 11, 2014. Complete rules can be found on the TCL USA website (TCLUSA.com/rules). Announcements of upcoming giveaways and future Special Edition Promotional Campaigns can be found on TCL USA’s primary social media channels: Twitter (Twitter.com/TCL_USA) and Facebook.
