Target Adds 5 Consumer Cellular Phones - Twice

Target Adds 5 Consumer Cellular Phones

MVNO Consumer Cellular broadens retail reach with addition of 1,800 Target stores, joining 750 Sears stores.
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Minneapolis – Target’s U.S. stores nationwide began offering five cellphones yesterday with service from MVNO Consumer Cellular, Target said.

The phones are the Consumer Cellular Envoy at $34, the Doro Phone Easy 626 at $59, the Huawei Vision 2 3G smartphone at $99, the Motorola Moto G 3G smartphone at $99, and the LTE-equipped Huawei Ascend Mate 2 at $249.

Consumer Cellular SIM cards are available at $9.99 each in Target’s stores.

Consumer Cellular yesterday confirmed plans to sell into Target but offered no details.

Consumer Cellular, which resells AT&T service under its own brand, targets the 50-plus age group with no-contract postpaid service, and with the addition of Target it has substantially expanded its brick-and-mortar presence.

The MVNO already offers its phones and service through 750 Sears stores and through RadioShack franchise stores, having expanded beyond direct selling in 2010. The MVNO is also the exclusive wireless provider for AARP members. The company also offers the iPhone 6 and 6 Plus.

The Envoy and Doro phones are flip phones, and the rest are Android smartphones. The Huawei Vision 2 smartphone features 3G HSPA service, Android 4.3 OS, 4.5-inch 800x480 display, 1.2GHz dual-core processor, 720p video capture, and 5-megapixel camera with 720p video capture. The Moto G is also a 3G Android 4.4.1 smartphone with 4.5-inch 1280x720 display, 1.2GHz quad-core processor, 1GB RAM, FM radio, and 5- and 1.3-megapixel cameras. The Huawei Ascend Mate 2 is an LTE phone with 6.1-inch 1280x720 display, 1.6GHz quad-core processor, Android 4.3, 2GB RAM, and 13- and 5-megapixel cameras.

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