T-Mobile Prepares Next Un-Carrier Initiative - Twice

T-Mobile Prepares Next Un-Carrier Initiative

Initiatives have led to six quarters of more than 1 million net adds.
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Bellevue, Wash. – T-Mobile plans on Tuesday to unveil its latest “uncarrier” initiative, called Un-carrier 8.0.

The carrier said it will “continue to rewrite the rules of wireless.”

T-Mobile president/CEO John Legere launched T-Mobile’s first un-carrier initiative in March 2013, and in the third quarter of 2014, the company posted its sixth consecutive quarter of more than 1 million net subscriber additions. Leger’s accelerated pace of change at T-Mobile has also ignited faster changes from competitors to maintain market share.

Leger’s initiatives, however, have come at a cost. T-Mobile posted a $94 million net loss in its fiscal third quarter, marking the fifth net loss out of the past six quarters. The company posted operating income of $49 million, down from a year-ago $297 million and down from the second quarter’s $962 million.

For consumers, Legere initiated lower priced service plans and handset trade-in policies that spurred competitors to promote lower service prices, pack more data into data plans, and offer more-frequent handset upgrades.

Legere also brought competition to a boil by reimbursing Early Termination Fees (ETFs) for individuals and families who make the switch to T-Mobile and trade in an eligible device. He let consumers stream a dozen music-streaming services without using up their high-speed data allotments, gave 200 megabytes of free high-speed data to tablet owners, offered unlimited data and texting worldwide in 100+ countries, and provided free Wi-Fi calling from anywhere in the world to and from the U.S.

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