Coinciding with the planned expanded availability of the service, Ultra will add new features like 48-hour rentals and free 10-minute previews, allowing customers to experience a sample of any film on the service in 4K resolution before buying.
Sony said more than 100 new devices powered by 7th Gen Intel Core will be available this holiday season, and some will be available as early as September.
“More and more people are turning to their PC as their main movie viewing device. At the same time, studios like Sony Pictures Home Entertainment are leading the way in producing beautiful 4K content,” said Navin Shenoy, general manager of Intel’s Client Computing Group. “The combination of the amazing technology in our 7th Gen Intel Core processors combined with the fantastic 4K titles on Ultra means that anyone with these new computers will be immersed in a 4K viewing world.”
Films available on the service for purchase, rental and streaming on Ultra include new releases as well as a library of classic films. New releases are priced at $29.99 to own in 4K with HDR, and will be $7.99 for a 48-hour rental. Library titles are priced at $25.99 to own.